BY: Dr. Hana Saada
ALGIERS- The 17th edition of the international exhibition for automotive after-sales and mobility services, Equip Auto Algeria 2024, is underway at the Palace of Expositions – Pins Maritimes in Algiers (Safex) from yesterday. With a little over 400 exhibitors participating, this edition is notably dominated by Chinese exhibitors, with over 230 present in the China Pavilion.
In addition to the prominent presence of Chinese equipment manufacturers, nearly 30% of the national exhibitors are local spare parts manufacturers or subcontractors. Exhibitors from Turkey, Korea, India, Tunisia, and Taiwan were also present, outnumbering European exhibitors, including Italians, Poles, French, and Germans. The trend towards Chinese exhibitors mirrors the new configuration of the automotive market, where over 80% of approvals granted are for Chinese brands.
This viewpoint is shared by the exhibition organizer, Nabil-Bey Boumezrag, who emphasized that the participation of nearly 240 Chinese exhibitors in this event “is not by chance,” stating that it aims to “accompany the transformation of the automotive market in Algeria.” Chinese operators are seeking Algerian partners, present at the exhibition or visiting, to enter the local distribution and potentially manufacturing sectors. Notably, this automotive aftermarket exhibition will continue until February 29th and is expected to host at least 10,000 professional visitors. The event will also feature debates on the aftermarket market and the automotive industry in Algeria, with panels led by national and international experts.
Spare Parts Market: €1.25 Billion
According to industry specialists interviewed at the After Market Equip Auto Algeria exhibition, the Algerian automotive spare parts market is estimated to be worth nearly €1.25 billion. With a fleet of nearly 7 million vehicles of all categories and an average age exceeding 15 years, demand for spare parts is significant. However, due to low, if not virtually nonexistent, local production, importation remains the only viable option, pending the emergence of a nascent local industry.
Nabil-Bey Boumezrag: “The Strong Presence of Chinese Exhibitors Is Driven by the Reconfiguration of the Automotive Market”
Speaking on the sidelines of the opening of the 17th edition of the Equip Auto Algeria exhibition, the organizer and general commissioner of the exhibition highlighted that the number of exhibitors at the 2024 edition is a historic record, never before reached since the first edition in 2006. Besides the notable presence of Algerian spare parts manufacturers and local subcontractors, the strong participation of Chinese operators and manufacturers is another striking feature of this edition, comprising a little over half.
As such, Nabil-Bey Boumezrag explains this phenomenon by the reconfiguration of the automotive market, now dominated by Chinese brands at over 80%. This dominance extends to approved passenger vehicle brands for importation, as well as commercial vehicles, trucks, and motorcycles. Therefore, according to the exhibition’s commissioner, it is natural for suppliers of adaptable spare parts to target the aftermarket.
Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Recently honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
