✏️ BY: Dr. Hana Saada
Algiers- Algeria, May 10, 2024 – Air Algérie recently made a significant move at its main hub, Algiers Airport. Amine Andaloussi, the Marketing Director at Air Algérie, shared on the airline’s LinkedIn page the news that the airline has revamped its presence in the Algiers airport terminal. Andaloussi announced with enthusiasm the integration of Air Algérie’s visual identity into the check-in area, showcasing photos of the transformation.
This initiative is part of Air Algérie’s commitment to strengthening its visual identity while enhancing the customer experience right from the first contact at the airport. The shared images reveal the detailed process of this marketing operation, aimed at revitalizing the Algiers airport environment while providing a distinctive showcase for Air Algérie.
The first photo shows a bland reception counter with a neutral visual background. However, a worker with a pot of red paint begins a transformative process. Gradually, the wall changes into a vibrant red, with the Air Algérie name added in white at the center. The final result is striking and aesthetically pleasing, as evidenced by a comment from a LinkedIn user: “Minimalist and authentic, we approve,” expressing general approval from viewers.
Beyond its visual impact, this communication initiative underscores the importance Air Algérie places on its customers’ overall experience. By creating a welcoming and identifiable environment, the company conveys a message of quality and professionalism, reflecting its commitment to its passengers.
Translated from:
Air Algérie change complètement de look à l’aéroport international d’Alger (Photos)
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