Tuesday 25 February 2025 
✏️ BY: Dr. Hana Saada
Algiers- Algeria, May 11, 2024 – Air Algérie has introduced a new initiative called “Algeria, My Destination,” a comprehensive program aimed at promoting domestic tourism. With the slogan “Algeria, My Destination,” the program seeks to encourage Algerians to explore the beauty and diversity of their own country. This initiative includes weekly tourism content focusing on a specific Algerian city, with El Kala being the first city featured.
This move is part of Air Algérie’s broader strategy to boost domestic tourism, particularly coinciding with the summer season. The “Algeria, My Destination” program aims to highlight the attractions, culture, history, and tourism activities of various Algerian cities.
El Kala, a picturesque coastal city located in northeastern Algeria, is the current focus of the program. Known for its stunning landscapes and rich biodiversity, El Kala offers visitors beautiful beaches, lush forests, and unique natural reserves. The El Kala National Park, a UNESCO Biosphere Reserve, is a prominent feature, showcasing diverse flora and fauna, including rare bird species.
In addition to El Kala, the program will continue to showcase other Algerian cities in the weeks to come, providing travelers with valuable information to plan their domestic trips effectively.
Through “Algeria, My Destination,” Air Algérie hopes to inspire Algerians to explore their country’s hidden treasures, fostering pride and appreciation for Algeria’s cultural and natural heritage.
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About Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.