Air Algérie Marks Record Demand for Desert, International Travel During Year-End Holidays

BY: Dr. Hana Saada

Algiers, Algeria | December 25th, 2024 — Air Algérie has reported an unprecedented surge in demand for travel to the southern regions of the country, selling an impressive 24,750 tickets for the period between December 15 and December 31, 2024. According to Echorouk sources, the increase in demand, largely driven by the allure of the Sahara during the New Year festivities, prompted the airline to introduce 50 additional weekly flights to southern destinations. This initiative aligns with Algeria’s broader strategy to promote its desert as a premier tourism destination while enhancing its global connectivity.

The airline’s enhanced domestic itinerary now covers iconic desert cities, such as Tamanrasset, Djanet, Timimoun, Ghardaia, and El Oued. This expansion not only serves the increasing interest from local travelers but also facilitates international tourist access, thanks to improved links with the airline’s international network. The desert’s timeless beauty and cultural richness have positioned it as a focal point for tourism, drawing attention from across the globe.

The airline is committed to promoting the southern regions, with efforts ranging from increasing flight frequency to developing partnerships with local and international tourism operators. The same sources noted, “By expanding its services to southern Algeria, the airline seeks to position the region as a global hub for sustainable tourism, showcasing its unique heritage and captivating landscapes.”

The airline has also received high praise for its international connectivity, particularly with new routes like the Paris-Djanet and Ouargla-Paris flights. These initiatives are part of Air Algérie’s strategy to integrate the Sahara into its global tourism appeal. Recent launches have seen significant success, reflecting Algeria’s ambition to elevate its desert to a world-class destination.

International Routes in High Demand

International travel also saw robust activity, with destinations such as France, Turkey, Spain, Italy, Saudi Arabia, and Senegal leading the pack. These routes continue to draw travelers due to their economic, cultural, and religious significance, particularly during the festive season. Competing with 23 foreign airlines operating in Algeria, Air Algérie has sustained its leadership position by consistently meeting passenger demands across both domestic and international markets.

The airline’s competitive edge is reinforced by its innovative offerings, including promotional campaigns like the “Zero Baggage” fare, which garnered substantial interest. This offer allowed travelers to purchase international tickets at heavily discounted rates, with destinations such as London, Frankfurt, Brussels, and Lisbon seeing remarkable traction.

Beyond numbers, Air Algérie remains steadfast in its mission to deliver exceptional service quality. Investments in fleet expansion, with new aircraft set to join its lineup soon, reflect the airline’s ambition to enhance passenger experience and meet growing demand effectively. These measures are integral to the airline’s vision of becoming one of Africa’s premier carriers.

Driving Tourism and Economic Growth

Air Algérie’s efforts are closely aligned with governmental objectives to promote the Sahara as a global tourism hotspot. By fostering collaborations with travel agencies and leveraging international marketing campaigns, the airline is actively contributing to the sustainable development of Algeria’s tourism sector.

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