Air Algérie Unveils Ambitious ‘OTLA’ Offer with Up to 60% Discounts and Announces Major Expansion and Strategic Modernization for Summer 2025

BY: Dr. Hana Saada

Algiers, Algeria | January 14th, 2025 — Air Algérie has launched its groundbreaking “OTLA” offer, providing discounts of up to 60% on international flights for the summer 2025 season. The announcement was made on Tuesday by the President and CEO of Air Algérie, Hamza Benhamouda, during a press conference held in Algiers, where he outlined the company’s recent achievements and strategic objectives for the upcoming year.

During the conference, Benhamouda emphasized that the “OTLA” initiative represents a significant step forward in the national carrier’s efforts to offer affordable and convenient travel options while reinforcing ties between Algeria and the global diaspora. He stated, “This offer marks a new milestone in our commitment to ensuring accessible travel for all, meeting our customers’ expectations, and strengthening their connection with their homeland.”

Network Expansion and International Reach

As part of its expansive growth strategy, Air Algérie announced plans to broaden its international network, introducing new routes to better serve its clientele. The airline will inaugurate direct flights to Abuja (Nigeria), Amsterdam (Netherlands), and expand UK connectivity with two additional routes to London Stansted Airport. This expansion aligns with the company’s strategic vision to offer greater flexibility and convenience for travelers while enhancing Algeria’s global connectivity.

Modernization and Fleet Upgrades

The airline’s modernization efforts extend beyond route expansion. Benhamouda revealed ongoing fleet upgrades, emphasizing Air Algérie’s commitment to enhancing passenger experience and operational efficiency. This ambitious fleet renewal aligns with the company’s broader strategy to modernize its infrastructure and deliver world-class services.

Operational Milestones and Passenger Growth

Reflecting on the achievements of 2024, Benhamouda highlighted a 10% increase in passenger traffic, reaching an impressive 7 million travelers. The company also reported a total of over 79,000 flights conducted throughout the year, with a daily average ranging between 200 and 250 flights. This performance demonstrates Air Algérie’s continued success in expanding its market presence and operational capacity.

The year 2024 also saw the introduction of 68 new domestic routes, including 44 serving the southern regions of Algeria and 24 linking northern cities. Additionally, Air Algérie extended a 50% discount on tickets for the Algerian diaspora during Ramadan, reinforcing its commitment to social solidarity.

Commitment to Excellence and Safety Standards

Air Algérie has reinforced its standing in global aviation through rigorous adherence to international safety standards. The company successfully renewed key certifications, including ISO 9001, IOSA, and EASA PART 145, affirming its dedication to maintaining operational excellence and passenger safety.

Benhamouda also underscored the importance of continuous staff development, revealing that over 306 million Algerian dinars were allocated for employee training programs in 2024. Further emphasizing this commitment, he announced plans for the establishment of the Air Algérie Academy, which will provide specialized training for aviation professionals and ensure a pipeline of skilled personnel for the company’s future growth.

Prestigious International Recognitions

Air Algérie’s efforts have not gone unnoticed on the global stage. The airline received several prestigious awards, including an Excellence Award from Dubai International Airport, a commendation from Saudi Arabia’s National Passenger Safety Center, and recognition from Moscow Airport for exemplary baggage handling standards. These accolades underscore the company’s rising prominence and operational excellence in the global aviation industry.

Future Vision and Strategic Ambitions

Looking ahead, CEO Hamza Benhamouda reaffirmed Air Algérie’s commitment to innovation, modernization, and customer satisfaction. The company’s strategic direction remains firmly rooted in supporting Algeria’s national development goals, as emphasized by President Abdelmadjid Tebboune, while fostering connectivity and facilitating economic growth.

As Air Algérie continues to expand its horizons with the ‘OTLA’ offer and international route expansion, it stands poised to strengthen its position as a leading carrier in the region, ensuring passengers benefit from affordable, safe, and world-class travel experiences.

 

 

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