Algerian Entrepreneur Mohamed Touati Pioneers the Export of Algerian Products to Russia

BY: Dr. Hana Saada

Algiers, Algeria | December 15th, 2024 — Mohamed Touati, a dynamic young Algerian investor, is revolutionizing the way Algerian products reach international markets, particularly in Russia. Beginning with the export of dates, Touati has strategically tapped into the growing demand for high-quality Algerian products in Russia, all while establishing himself as a key player in the business landscape.

In a recent interview with Dzair Tube, Touati shared his journey, shedding light on the critical role of entrepreneurs in facilitating trade between nations. “Businessmen, not politicians or economists, are the real architects of international exchange,” he asserted. His statement highlights the importance of proactive investors in opening new markets and seizing investment opportunities. Touati, who initially gained recognition through social media by showcasing his work in exporting and marketing Algerian products, emphasized that it was not just about selling goods but also about building trust and recognition in the Russian market.

“By sharing videos on social media, I started connecting with interested buyers. Through the support of my friends, I realized the potential of this market and began exporting Algerian dates, a product that was particularly well-received,” he explained. His efforts led to the establishment of a groundbreaking forum aimed at fostering business opportunities and sharing his experiences as an Algerian living in Russia. “The aim of this forum was to create real work opportunities, not just to meet and exchange stories,” he said, further demonstrating his commitment to practical, results-oriented business development.

Touati’s foray into the Russian market was not without its challenges, but his determination and entrepreneurial spirit led him to quickly expand his operations. Within a short period, he succeeded in exporting entire containers of Algerian dates, marking a significant milestone for his business. His success story serves as a testament to the potential for young Algerian entrepreneurs to make a substantial impact in global markets.

Looking ahead, Touati is eager to further enhance trade relations between Algeria and Russia, particularly in sectors like agricultural machinery and raw materials. “Russia is a leader in producing agricultural machinery, and we’re looking to make these products available to Algerian producers,” he explained. By bridging the gap between Russian manufacturers and Algerian exporters, Touati aims to facilitate mutual growth and offer Algerian producers access to quality materials at competitive prices.

The young entrepreneur also stressed the importance of education and knowledge-sharing, noting that one of the key obstacles for many potential investors in Algeria is the lack of accessible information. “There is a shortage of information in Algeria, and people often don’t know where to start. But with a little research, the path becomes clear,” he advised. His words echo a broader call for greater support from the government and private sector to help local businesses expand globally.

With a dedicated service company and offices both in Algeria and Russia, Touati is positioning himself as a vital link in the development of Algerian-Russian trade relations. “Our office in Russia, combined with our office in Algeria, more precisely in the province of Boumerdès, aims to create lasting partnerships and investment opportunities. It’s a long-term vision for strengthening bilateral trade,” he affirmed.

As Algeria seeks to diversify its economy and focus on export-driven growth, young entrepreneurs like Mohamed Touati are leading the charge, demonstrating that with the right vision and commitment, Algerian businesses can thrive on the international stage.

About Dzair Tube Media Group

Dzair Tube has firmly positioned itself as a leading force in Algerian digital journalism, delivering a rich and diverse array of content. Available in Arabic, French, and English, Dzair Tube captivates a broad audience, drawing over half a million daily clicks.

The platform’s excellence was notably recognized with the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This accolade underscores Dzair Tube’s steadfast commitment to the highest journalistic standards.

Dzair Tube’s substantial online footprint includes 350,000 YouTube subscribers, over six million followers across various Facebook pages, and 450,000 Instagram followers. The digital channel serves as a nexus for a wide range of programming, spanning news, sports, entertainment, culture, and religion, catering to a diverse audience.

Boasting cutting-edge studios and advanced technology, Dzair Tube’s digital channel has attracted a significant viewership with its varied programs. It facilitates interactive discussions with key figures from various sectors, promoting public discourse and engagement. Beyond news, Dzair Tube excels in producing marketing documentaries, short TV commercials, and high-viewership shows.

The print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further attests to the platform’s influence, with over 50,000 daily downloads from the official Dzair Tube website.

Awarded the Media Leadership Award by the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the Algerian digital media landscape, maintaining its position of influence and impact. Additionally, Dzair Tube’s prominence in Algeria’s media scene was celebrated at the ninth edition of the “Hilals of the Television” competition, solidifying its status as a media leader.

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