Algeria’s Drive for Food Industry Revitalization: Minister Sifi Ghrieb Visits N’GAOUS Juice Production Facility

BY: Dr. Hana Saada

Algiers, Algeria | February 11th, 2025 — In a decisive step toward reinforcing Algeria’s national food industry and bolstering local production with an export-oriented outlook, Minister of Industry Sifi Ghrieb conducted an inspection visit to the N’GAOUS juice production facility, a subsidiary of the public holding company Agrodiv, located in the municipality of Khemis El Khechna, Boumerdès province.

The visit, held as part of Algeria’s broader strategy to revitalize industrial projects reclaimed through judicial confiscation, underscored the government’s commitment to restoring economic assets and integrating them into the national development agenda. The N’GAOUS facility, which officially resumed operations in January 2023, stands as a prime example of this initiative.

During his tour of the plant, Minister Ghrieb assessed the various stages of production and emphasized the urgency of implementing a comprehensive development plan. This initiative includes upgrading the facility to meet international food industry standards, thereby ensuring optimal production efficiency and enhanced competitiveness on both local and global markets.

Elevating Quality and Innovation for Market Expansion

A key focus of the minister’s directives was the necessity for intensified research and development (R&D) efforts, in close collaboration with scientific research centers. By improving packaging techniques and refining raw material inputs, Algeria aims to elevate the quality of its locally produced goods to align with global expectations.

Recognizing water quality as a critical component in juice manufacturing, Minister Ghrieb urged the factory’s management to swiftly implement rigorous quality control measures. Compliance with international health and food safety standards will be a prerequisite for securing both domestic consumer trust and international market access.

Competitive Pricing and Market Readiness for Ramadan

With the holy month of Ramadan approaching—a period marked by heightened consumer demand—the minister called upon N’GAOUS to introduce promotional offers and price reductions to ensure product affordability and availability. This move aligns with the government’s broader commitment to price regulation and market stability, safeguarding consumer interests while sustaining industrial growth.

Enhancing Work Environment and Operational Efficiency

Beyond production and market strategies, Minister Ghrieb underscored the importance of fostering a healthy and safe working environment. He insisted on the implementation of occupational safety standards, improved hygiene conditions, and overall workplace enhancements that would contribute to higher employee productivity and, ultimately, better product quality.

At the conclusion of his visit, Minister Ghrieb lauded the dedication of the factory’s management and workforce, encouraging them to sustain momentum in transforming N’GAOUS into a flagship entity within Algeria’s food industry. He reiterated the government’s unwavering support for industrial revitalization efforts, urging greater innovation and efficiency to drive economic self-sufficiency and enhance Algeria’s position in international markets.

 

 

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