Bellat Group Aims for Regional Export Expansion After Showcasing at the 31st National Production Exhibition
BY: Hana Saada
ALGIERS- Abdessamad Oubiche, the Marketing and Sales Director of Bellat Group, expressed the company’s commitment to making a distinctive mark at the 31st National Production Exhibition. Following successful ventures in Senegal and Libya, the company is setting its sights on expanding exports to Mauritania, Ivory Coast, Mali, Benin, and Congo in 2024.
In an interview with Dzair Tube channel, Abdessamad Oubiche highlighted the strategic importance of the exhibition in showcasing Bellat Group’s capabilities and contributing to the national industrial landscape. He emphasized that 2024 is earmarked as the year for privileged exports, aligning with the country’s overarching leadership vision.
Oubiche announced ambitious plans for the first quarter of 2024, with the introduction of two new product lines into the Algerian market. This move reflects Bellat Group’s commitment to innovation and adaptability to meet the diverse needs of consumers.
Bellat Group, a prominent player in the Algerian industrial sector, is poised to play a pivotal role in the country’s export-oriented initiatives. The company’s expansion plans underscore its dedication to contributing to regional economic growth and fostering international partnerships. As Bellat Group enters new markets, it aims to strengthen Algeria’s position as a hub for high-quality and competitive products.
Bellat Group Embarks on Global Journey to Elevate Culinary Excellence
In a steadfast commitment to excellence, Bellat Group has adopted the slogan “We create excellence with our own hands,” embodying a dedication to national leadership while dynamically adapting to the demands of international markets. Aligned with its product development policy, the Bellat production and development team embarked on a transformative journey across different countries, unraveling the intricacies of global cooked meat production to develop new and enticing products that resonate with consumer desires.
Bellat Group, aspiring to expand its global footprint, aims to bolster its exports, which amounted to an impressive three million dollars in the previous year. The strategic acquisition of new production equipment and the introduction of innovative flavors underscore Bellat’s unwavering commitment to culinary excellence, ensuring a delectable and diverse range of products for consumers both at home and abroad.
Bellat Group…Decades of Dedication to Quality, Innovation, and National Development
In 1970, SARL CVA Bellat emerged as a trailblazer in the Algerian meat industry. Specializing in the production and commercialization of meat products such as cachirs, smoked roasts, and pâtés, Bellat played a pivotal role in modernizing a traditionally rooted sector. With support from government investment incentives, the group expanded its footprint by establishing four additional units, including margarine production, corned-beef and ready-made meals, a poultry slaughterhouse, and a poultry farm.
Evolution and Expansion: Today, SARL CVA Bellat stands as a prominent player in the national agro-food market, continuously striving to enhance product quality and build consumer trust. A comprehensive quality plan has been implemented to establish a food safety management system adhering to international standards such as HACCP, ISO 22000, and ISO 14000.
One significant milestone in this journey was the establishment of a state-of-the-art meat products factory in Tessala-El-Merdja, replacing the older facility in Eucalyptus. This modern unit, operational since the first half of 2012, boasts advanced production methods and processes.
In pursuit of better integration, Bellat Group also initiated a poultry farm to ensure a sustainable supply chain for its units, particularly for white meats.
Founder’s Vision: In a heartfelt letter from the founder, the transformation of dreams into reality is celebrated. The founder expresses gratitude to partners, public and private enterprises, both nationally and internationally, for their trust. The commitment is reiterated to utilize the group’s capabilities to earn the complete trust of consumers.
The Group’s Portfolio: What was once a dream has evolved into reality, and over the years, the Bellat Group has grown exponentially through sustained and unwavering investment. The group’s diverse portfolio includes:
- The largest meat processing unit in Africa, located in Tessala-El-Merdja.
- The BVC meat processing unit in Eucalyptus.
- Battery farming unit in Boufarik.
- Poultry slaughterhouse in Meftah.
- Production unit for ready-made meals and corned-beef in Meftah.
- Livestock feed factory in Boufarik.
Core Values: Bellat Group takes pride in its cultivated values, serving as the guiding principles that have positioned the group as a respected leader in Algerian meat processing. These values include:
- Transparency
- Rigorous Management
- Quality
- Excellence
- Traceability
- Innovation
Goals and Vision: Bellat Group’s future interests lie in the continuous development and satisfaction of both national and international market demands. The group aspires to maintain leadership through the quality of its products, rivalling international counterparts.
A significant future goal is to lead Algeria to self-sufficiency in white meat production. The group’s relentless investment and job creation initiatives, coupled with a commitment to quality, have solidified its status as a major and innovative player in Algeria. The ongoing support from clients, consumers, and partners is acknowledged as instrumental in the group’s journey of growth and success.
Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Recently honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
