BY: Dr. Hana Saada
ALGIERS- In the vibrant city of Strasbourg, nestled on the border between France and Germany, Mr. Hakim Asselouni, the production dean at Bellat Group, continues to spearhead the development of innovative new products. With an impressive tenure of 34 years at the company, Asselouni’s leadership has been instrumental in steering Bellat Group towards collaboration with one of Europe’s foremost companies specializing in cooked meats. This partnership has propelled Bellat Group’s business turnover to nearly two billion dollars, solidifying its position as a key player in the industry.
Operating in over 60 countries worldwide, Bellat Group boasts a network of 42 factories spread across France, Portugal, Spain, Romania, Poland, Belgium, Canada, and the United States of America. This extensive reach underscores the company’s commitment to delivering quality products to consumers globally.
At the core of Bellat Group’s success lies its dedication to continuous innovation. In the company’s research and development laboratory, a team of experts works tirelessly for four days to craft new recipes that not only cater to but exceed consumer expectations. These recipes are finely tuned to reflect the evolving tastes and preferences of local and regional markets, ensuring that Bellat Group remains at the forefront of culinary trends.
Furthermore, Bellat Group recognizes the importance of preserving the traditions that have defined its identity over the past five decades. Through strategic research partnerships, the company endeavors to develop new products that honor its rich heritage while embracing modern innovation. This commitment to tradition and innovation has resulted in a diverse range of products that have garnered acclaim both domestically and internationally.
Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Recently honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
