Bellat Group Expands Export Operations, Sends First Land Shipment to Senegal via Mauritania Border Crossing
BY: Dr. Hana Saada
ALGIERS- In a landmark move, Bellat Group has initiated its first-ever land shipment of products to Senegal through the new border crossing with Mauritania. This marks a significant milestone for the company as it expands its export operations beyond traditional methods.
The first shipment of Bellat products, totaling twenty tons and comprising 14 different items, departed for Senegal after successful trials of air transport for export.
Officials from Bellat Group expressed their firm commitment to solidifying their export activities, aligning with the ambitious business plan of the company, and complementing the Algerian government’s policy of increasing exports outside the petroleum sector.
Bellat Group, operating in over 60 countries worldwide, boasts a network of 42 factories spread across France, Portugal, Spain, Romania, Poland, Belgium, Canada, and the United States of America. This extensive reach underscores the company’s commitment to delivering quality products to consumers globally.
At the core of Bellat Group’s success lies its dedication to continuous innovation. In the company’s research and development laboratory, a team of experts works tirelessly for four days to craft new recipes that not only cater to but exceed consumer expectations. These recipes are finely tuned to reflect the evolving tastes and preferences of local and regional markets, ensuring that Bellat Group remains at the forefront of culinary trends.
Furthermore, Bellat Group recognizes the importance of preserving the traditions that have defined its identity over the past five decades. Through strategic research partnerships, the company endeavors to develop new products that honor its rich heritage while embracing modern innovation. This commitment to tradition and innovation has resulted in a diverse range of products that have garnered acclaim both domestically and internationally.
The expansion of Bellat Group’s export operations to Senegal represents a strategic move to tap into new markets and strengthen the company’s position as a leader in the global food industry. As the first land shipment makes its way to Senegal, Bellat Group looks forward to further opportunities for growth and expansion in the region.
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