China’s Chery Reinforces its Commitment to Algerian Market, Unveils Ambitious Projects
BY: Hana Saada
ALGIERS- Chery, the renowned Chinese automotive brand, has reaffirmed its unwavering dedication to the Algerian market, unveiling a series of groundbreaking projects and initiatives. Emphasizing the country’ significance as a strategic market, Chery expressed its commitment to fostering long-term growth and prosperity in the region.
At a recent symposium, Chery showcased its diverse portfolio of brands and companies under the Chery Holding Group. Alongside its ventures in shipbuilding and car equipment manufacturing, the group comprises specialized service providers in areas such as recycling and transportation. However, the spotlight was undeniably on Chery’s extensive involvement in the automotive sector, through brands like Chery Automotive, Chery Jaguar Land Rover, and Chery New Energies.
During the press conference, Chery proudly shared its remarkable achievements since its inception in 1997. With an impressive user base of 10 million, the brand has established five cutting-edge research and development centers worldwide, employing over 7,000 professionals. Moreover, Chery has secured more than 14,000 registered patents, solidifying its position as the leading Chinese technology company with independent research and development capabilities.
The Chinese automaker further validated the superior quality of its latest models by highlighting the results of surveys conducted by JD Power. Several Chery models secured the top spot in terms of car quality in China, underscoring the brand’s unwavering commitment to excellence and customer satisfaction.
Chery Automotive’s comprehensive plan for the Algerian market was unveiled, presenting a forward-thinking strategy aligned with the ongoing energy transition. As part of this initiative, Chery aims to introduce its Tiggo series as the flagship models in Algeria. The lineup will include the Tiggo 8 PRO PHEV plug-in hybrid and the Tiggo 7 PRO PHEV, both equipped with state-of-the-art hybrid technology.
In addition to hybrid and Arrizo models, Chery plans to launch its compact electric vehicle, the EQ1, in the Algerian market. This eco-friendly vehicle boasts an impressive range of up to 301 kilometers on a single charge, demonstrating Chery’s commitment to sustainable mobility solutions.
Chery also aims to enhance the customer experience by establishing next-generation showrooms that prioritize user-friendliness and convenience. The brand plans to develop a robust distribution network, with 29 showrooms set to open in the near future. To inspire customer confidence, Chery will offer extended warranties on its vehicles, both in terms of years and mileage.
Underscoring its commitment to local manufacturing, Chery envisions the establishment of a car assembly center in Algeria in partnership with local entities. Fully aligned with the Algerian government’s policies and requirements, this facility will enable Chery to produce four models locally in the initial phase, encompassing both hybrid and gasoline-powered vehicles. Subsequently, the company plans to introduce electric models as part of the second phase, ultimately aiming for a future production capacity of 100,000 units.
Chery’ strategic plans and ambitious projects serve as a testament to the brand’s dedication to the Algerian market. With its innovative technology, unwavering commitment to quality, and a customer-centric approach, Chery is poised to revolutionize the automotive landscape in Algeria, paving the way for a sustainable and prosperous future.
About Chery
Chery is a leading Chinese automotive brand known for its cutting-edge technology and commitment to excellence. With a rich history spanning over two decades, Chery has established itself as a global player in the automotive industry. Through its diverse portfolio of brands and dedication to research and development, Chery continues to push boundaries and set new standards for the future of mobility.
