Condor Electronics Aims to Triple Exports to $70 Million by 2029 with a Workforce of 5,500 and $28.51 Million in Recent Global Sales
✏️ BY: Dr. Hana Saada
Algiers, Algeria | May 20, 2024 — In recent years, Algeria has witnessed a significant transformation in its industrial landscape, particularly in the home appliances and electronics sectors. At the forefront of this transformation is Condor Electronics, a company that has successfully built a robust industrial base utilizing Algerian raw materials.
A Workforce Driving Success
With a workforce of 5,500 employees, Condor Electronics stands as a beacon of industrial prowess in Algeria. The company’s success is not only measured by its size but also by the impact it has made on both the local and international markets. Between 2020 and 2022, Condor’s exports reached an impressive $28.51 million, with products reaching diverse markets, such as Tunisia, Yemen, China, Libya, Egypt, Thailand, Senegal, and Mauritania. Looking ahead, Condor aims to nearly triple its export volume, targeting $70 million by 2029.
Diverse Product Range and Market Penetration
Condor Electronics specializes in the fabrication of a wide range of products, including electronic equipment, electrical appliances, informatics, agricultural equipment, embellishments, construction materials, and international trade. This diversification not only strengthens Condor’s market presence but also ensures a broad operational scope that supports various economic activities.
The company’s commitment to quality and innovation is evident in its product offerings, which are recognized for their high manufacturing standards and efficiency. Condor’s products are well-regarded both in the Algerian market and internationally, a testament to their superior quality and reliability.
Strategic Vision and Market Leadership
Condor’s success is largely attributed to its strategic pricing policies, reliability, and exceptional customer service. These factors have earned the company a reputation as one of Algeria’s leading brands. The impending accession of Algeria to the World Trade Organization (WTO) is expected to further enhance Condor’s market position, opening new avenues for growth and international cooperation.
Human Capital: The Backbone of Success
The foundation of Condor’s success lies in its dedicated workforce, comprising both men and women who are integral to the company’s approach. Condor invests heavily in its employees, fostering an environment where continuous learning and professional development are prioritized. This commitment to human capital ensures that employees are well-equipped to contribute to the company’s objectives and drive its innovative capabilities.
Legacy and Vision: The Benhamadi Group
Condor Electronics is part of the larger Benhamadi Group, an enterprise with deep roots in Algeria’s commercial history. The group’s journey began as a small family business, dealing in household items and transportation, under the stewardship of its patriarch, El Hadj Mohamed Taher Benhamadi. Through his entrepreneurial spirit and strategic vision, El Hadj Mohamed Taher laid the groundwork for what would become a major industrial conglomerate.
Today, the Benhamadi Group represents a network of Algerian enterprises that are pivotal to the country’s economic landscape. The group operates across various sectors, showcasing its versatility and commitment to contributing to Algeria’s development.
Innovative Products for Modern Needs
Condor’s products are designed with a focus on innovation, comfort, and safety. This forward-thinking approach ensures that their appliances meet the evolving needs of consumers, providing solutions that enhance everyday living. Customers have expressed high levels of satisfaction, further solidifying Condor’s reputation as a trusted brand.
About Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
