✏️ BY: Dr. Hana Saada
Algiers, Algeria | June 14th, 2024 — Condor, one of Algeria’s leading manufacturers of home appliances and electronics, has announced a new partnership with Candy, a renowned Italian brand in the home appliance sector.
According to the Algerian group, Condor has formalized a new partnership agreement with the Italian brand Candy, positioning itself as an industrial partner, manufacturer, and producer of home appliances and electronics in Algeria.
“This partnership marks a major step for Condor in achieving its development goals, expansion, growth, and opening up to creating a robust industry, with significant technological transfer and integration rates, while invigorating the national market and targeting regional markets,” the Algerian company stated.
Strategic Goals and Product Diversification
Condor emphasized that this collaboration will enable them to diversify their product range with appliances that meet international standards, produced locally. “This collaboration will also allow us to enhance our product portfolio with appliances that comply with international standards, incorporating local production,” Condor explained.
The move aligns with Condor’s strategy to boost its manufacturing capabilities and expand its market footprint, not only within Algeria but also across the region. By integrating Candy’s advanced technology and design expertise, Condor aims to enhance the quality and innovation of its product offerings.
Candy’s Legacy and Market Position
Candy, along with its brands Hoover and Rosières, was acquired by the Chinese home appliance giant Haier in 2018. The Italian brand is well-known for its wide range of major home appliances, including washing machines, dryers, refrigerators, freezers, cookers, and ovens. Additionally, Candy owns Hoover, a brand specialized in vacuum cleaners, and Rosières, renowned for its cooking appliances such as ovens, hoods, and cookers.
This agreement is expected to facilitate significant technological transfer, enhancing Condor’s production capabilities and boosting its integration rate. The partnership aims to strengthen Condor’s position in the local market, providing consumers with high-quality appliances that adhere to global standards.
Condor’s commitment to technological innovation and quality is set to receive a substantial boost through this collaboration, enhancing its manufacturing processes and product development capabilities.
About Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
