Cotex Plants Hope: A Major Reforestation Initiative Celebrates World Wetlands Day in Algeria

BY: Dr. Hana Saada

Algiers, Algeria | February 2nd, 2025 — As part of its ambitious environmental campaign “Nature is a Trust”, Cotex has launched a major tree-planting initiative in the mountainous heights of Theniet El Had, Tissemsilt, in celebration of World Wetlands Day. The large-scale event, organized in collaboration with the General Directorate of Forests (DGF) and in the presence of local authorities, reflects the brand’s unwavering commitment to sustainability, biodiversity conservation, and combating desertification.

A Vision Rooted in Sustainability: Planting One Million Trees

Cotex’s initiative aligns with its broader environmental pledge to plant one million trees, an effort designed to revive Algeria’s forest wealth, restore degraded ecosystems, and strengthen the country’s green cover. This commitment highlights the brand’s proactive role in addressing climate change and promoting ecological balance.

The campaign saw widespread participation from various stakeholders, who collectively contributed to the reforestation of one of Algeria’s most ecologically significant natural spaces. The selection of Theniet El Had, known for its rich biodiversity and vital role in preserving water and wildlife resources, underscores Cotex’s strategic environmental vision.

A Deliberate Choice: Protecting Algeria’s Natural Heritage

The decision to launch the initiative in Theniet El Had was not coincidental; it is a deliberate and calculated environmental intervention. The region, which serves as a natural buffer against desertification, plays a pivotal role in preserving Algeria’s fragile ecological balance. By reinforcing its green belt, this initiative actively contributes to:

• Mitigating the adverse effects of climate change.
• Combating deforestation and soil degradation.
• Preserving local biodiversity and ensuring a stable ecosystem for future generations.

Cotex, known for its consistent support of environmental and social causes, reaffirms through this campaign that sustainability is not merely a concept but a concrete, actionable commitment.

The General Directorate of Forests (DGF) played a critical role in the success of this initiative, providing logistical expertise, technical support, and the necessary resources to ensure the long-term viability of the planted trees. This collaboration reinforces the importance of public-private partnerships in advancing Algeria’s environmental agenda.

 

 

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