BY: Dr. Hana Saada
ALGIERS- After a four-year hiatus, Daewoo Trucks is making a return to Algeria. The Korean brand, which was acquired by the Indian company Tata, is re-entering the Algerian market through Peng Pu Algeria. The latter secured approval for importation at the end of last year and had previously distributed the brand until 2019, even operating an assembly unit in Chlef.
Daewoo Trucks returns with an expanded network and a diverse range of Novis and Maximus models, available in multiple versions tailored for various applications.
The ceremony marking the return of Daewoo Trucks took place on Thursday in Algiers, attended by Bang Bang Shim and regional executives of the brand for the Middle East and Africa region (MEA).
About Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Recently honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
