Dzair Tube Deservedly Snatches ‘Hilals of the Television’ 2024 for Dominating Algeria’s Digital Media Landscape

✏️ BY: Dr. Hana Saada

Algiers, Algeria | July 10th, 2024 —  The ninth edition of the “Hilals of the Television” competition, hosted by the Media & Survey Agency, unfolded on July 8 and 9, 2024, marking a significant milestone in its history. This year’s event showcased the prominence of Algeria’s media landscape, with Dzair Tube emerging as a pivotal force in digital media, particularly during Ramadan, achieving remarkable performance and widespread acclaim for its innovative content and extensive reach.

Following Dzair Tube’s distinction at the “Hilals of the Television” awards, Maamar Gani, the director and owner of the channel, expressed profound gratitude to the organizers for their recognition and for fostering excellence within Algeria’s media industry. In his statement, Gani highlighted the importance of such accolades in promoting high standards and innovation, affirming his commitment to advancing the channel’s impact in digital media. His acknowledgment underscored the pivotal role of awards in motivating media professionals to strive for excellence and contribute positively to national discourse.

Gani expressed deep gratitude to Sofiane Maloufi, organizer and director of the Media & Survey Agency, for his steadfast support and promotion of media initiatives. He affectionately dedicated his work to his mother, whom he fondly calls “the Sultana,” as well as to his family and the Dzair Tube team.

Moreover, Gani extended heartfelt appreciation to the dedicated team at Dzair Tube, acknowledging their relentless efforts and commitment to producing quality content. He emphasized their integral role in achieving the channel’s milestones and reiterated his support for their continued dedication. Gani’s leadership has been characterized by a visionary approach that empowers his team to explore new avenues and maintain high journalistic integrity. His encouragement of their efforts reflects a collaborative spirit aimed at further elevating Dzair Tube’s influence and outreach in Algeria and beyond.

A Multi-faceted Media Triumph

Dzair Tube’s success underscores its strategic use of digital platforms, enhancing accessibility and engagement across diverse audiences. The media group uniquely operates Arabic, English, and French-language news websites, positioning itself as Algeria’s sole entity delivering content in three languages. This multilingual approach has significantly broadened its audience base, attracting intellectuals, ambassadors, and readers from international arenas.

During Ramadan, Dzair Tube garnered an unprecedented 280 million interactions encompassing likes, comments, shares, views, and subscriptions across its various articles and programs. This engagement extended beyond its news website to encompass social media posts, images, videos, infographics, and sports-related content. The platform’s newspaper, “Dzair Sport,” experienced increased readership, subscriptions, and downloads, solidifying its standing as a leading sports publication.

Innovative Programming and Audience Engagement

Dzair Tube’s digital channel offered a diverse array of programs resonating deeply with viewers. Highlights included “Ghassra Sport,” covering weekly sports highlights; “Ramadan Taught Me,” providing religious insights; and the interactive show “Answer and Win,” engaging the public with street questions and valuable prizes. The “Good Deeds” program, sponsored by Bellat Group, showcased Algerian societal values through daily stories, while “Fast Podcast” tackled cultural, sports, social, and political issues, generating substantial social media interest.

In addition to these programs, Dzair Tube featured light religious and educational content, such as prayers and aphorisms from Arab-Islamic heritage, alongside investigative journalism and comprehensive coverage of events. This holistic approach generated approximately three million daily interactions, including views, shares, and comments.

Global Reach and National Impact

Dzair Tube’s impressive digital footprint is evident from its website and social media metrics: over 80 million engagements from Morocco, 20 million from Europe, one million from the Americas, and four million from the Gulf and Middle East regions. These figures underscore Dzair Tube’s ability to captivate a global audience while maintaining a robust national presence.

The media group’s accomplishments are bolstered by governmental support for electronic media, stringent policies from the Directorate of Media at the Presidency, and effective oversight from the Ministry of Communication. The dedication and professionalism of Dzair Tube’s youthful team of nearly 40 employees, under the leadership of General Manager Maamar Gani, have been crucial in navigating challenges and achieving excellence amidst modest financial resources.

A Commitment to Excellence and National Service

Beyond viewership metrics, Dzair Tube is recognized for its critical stance against external pressures and its commitment to safeguarding Algerian institutions. The platform plays a pivotal role in exposing threats to national security through its extensive media programming. Despite facing electronic adversaries, Dzair Tube remains steadfast in its mission to defend national interests, fostering patriotism and unity among Algerians.

The media group prioritizes promoting values of tolerance and coexistence, contributing to national security, prosperity, and stability. Its social and humanitarian initiatives, including housing projects, pilgrimage sponsorships, and financial aid programs, exemplify its commitment to societal well-being, supported by collaborative efforts with partners and sponsors.

Anticipating a Bright Future

Dzair Tube’s rapid ascent positions it for further growth and impact. The media group aims to secure adequate funding for expansive operations, inviting Algerian entrepreneurs to invest in the digital media sector for mutual benefit. Collective efforts are essential to combat malicious cyber campaigns targeting Algeria’s interests and state institutions, prioritizing national objectives above all.

Grateful for the feedback and constructive criticism from its social media followers, Dzair Tube remains committed to refining its content and expanding its influence. The media group extends gratitude to its correspondents, supporting enterprises, and sponsors, particularly those who contributed to its successful Ramadan programming.

About Dzair Tube Media Group

Dzair Tube has solidified its position as a leading entity in Algerian digital news, delivering enriching content across its Arabic, English, and French editions. With over half a million daily clicks, the platform resonates widely among diverse audiences.

Recognized with the President of the Republic’s Award for Professional Journalist in the Electronic Press category in 2022, Dzair Tube upholds the highest journalistic standards. With a robust online presence encompassing 350,000 YouTube subscribers, over five million Facebook followers, and 450,000 Instagram followers, Dzair Tube’s digital channel serves as a hub for diverse programming, fostering public discourse and engagement.

Continuing to shape Algeria’s digital news landscape, Dzair Tube maintains influence and impact in the media industry, poised to deliver varied and engaging content to its dedicated audience.

Looking Ahead: Ambitions and Future Prospects

Dzair Tube’s future is brimming with promise and ambition as it endeavors to bring joy and satisfaction to its audience while leveraging its achievements to serve and uplift Algeria. As Dzair Tube continues to innovate and expand, it invites its followers to join in its journey of growth and success.

Stay Connected with Dzair Tube

Stay up-to-date with the latest news, programs, and updates from Dzair Tube. Visit www.dzair-tube.dz and join Dzair Tube’s vibrant community on social media platforms.

Event Highlights Distinguished Achievements in Audiovisual Media and Public Opinion Research

“Hilals of the Television” has garnered significant attention from the general public and professionals within the audiovisual sector, including economic and media institutions. This competition aims to foster a culture of public opinion research, advance audiovisual media, and promote media excellence.

This year’s edition introduced a new element: the inaugural “Academic Hilal,” making it the first to incorporate an academic focus. The first day featured a symposium with presentations on the state of audiovisual media and advertising in Algeria and globally, with particular emphasis on advanced countries.

Hosted in Algiers, the symposium attracted esteemed academics from Algeria, Tunisia, and Egypt. Notable attendees included a prominent Egyptian director, a leading Egyptian actress, the president of Egyptian television, and a renowned Egyptian journalist. Representatives from the Tunisian Audiovisual Regulatory Authority, the French Professional Advertising Regulation Authority, and the French Viewership Certification Authority were also present.

The second day culminated in the recognition of over 30 honorees for their outstanding contributions. The event celebrated media professionals who excelled during Ramadan and in recent times across all media fields. Sofiane Maloufi, the competition organizer and director of Media & Survey Agency, disclosed that this year’s Media Excellence Award would honor two significant figures in Algerian journalism, one male and one female, with a focus on radio journalists.

Looking ahead, Sofiane Maloufi announced that the tenth edition, slated for the following year, will expand to include radio under the new title “Hilals of Radio and Television.”