Dzair Tube Dominates Digital Media Landscape During Ramadan, Tops Social Media Platforms and Channels
BY: Dr. Hana Saada
ALGIERS- The Algerian media group ‘Dzair Tube’ has succeeded in dominating the Algerian digital media landscape during the auspicious month of Ramadan. This achievement has been realized through a significant increase in viewership and engagement across all its branches, mirroring the multifaceted approach adopted by its Arabic, English, and French-language news website. Notably, this platform stands out as the sole entity addressing topics in three languages, with particular emphasis on its English iteration, which has garnered a wide audience encompassing intellectuals, ambassadors, and foreigners.
Dzair Tube achieved a milestone during this period by garnering 280 million interactions, including likes, comments, shares, views, and subscriptions across its various articles and programs in three languages. This engagement spanned the entirety of its news website with its diverse sections, as well as its posts, images, videos, infographics, and sports-related content. Furthermore, the newspaper “Dzair Sport” witnessed a surge in readership, subscriptions, and downloads, consolidating its position as the most sought-after sports publication. Additionally, the media group’s presence on Facebook, Instagram, and X platform facilitated the dissemination of its content, augmenting its accessibility and reach. Notably, its videos covering national, regional, and international events garnered significant traction.
In this context, the diverse and purposeful programs of the electronic channel achieved record-breaking views in the millions and received unparalleled satisfaction from the audience. Notably, programs like “Ghassra Sport” covered the most significant sports topics of the week, “Ramadan Taught Me” provided religious insights, and the popular program “Answer and Win” engaged the public with varied street questions, rewarding winners with valuable prizes. Additionally, the “Good Deeds” program, sponsored by Bellat Group, garnered phenomenal views by highlighting the values of Algerian society through daily stories from various cities across the nation. “Fast Podcast” addressed cultural, sports, social, and political issues, resonating with interest on social media platforms. Furthermore, the channel featured light religious and educational programs, including prayers and aphorisms from the Arab-Islamic heritage, presented daily. Alongside these, the journalistic team conducted field investigations and coverages, generating approximately three million interactions per day, including views, shares, and comments.
In terms of numbers, Dzair Tube’s website and its social media pages, including Facebook (main page and supporting pages with over 7 million followers and likes), Instagram, and YouTube, witnessed more than 80 million engagements solely from Morocco, alongside 20 million from Europe, one million from the American continent, in addition to four million interactions from the Gulf and the Middle East.
These remarkable and accomplished results achieved by Dzair Tube within the span of a month owe their success to the support and attention of the President of the Republic towards electronic media, along with a sound policy implemented by the Directorate of Media at the Presidency and robust oversight from the Ministry of Communication. Without the conducive working conditions provided by the management of the media group and the dedication of a young team of nearly 40 employees comprising journalists, technicians, and administrators across its various branches, such achievements would not have been possible. Under the leadership of the General Manager, Maamar Gani, despite modest financial resources, Dzair Tube has risen to the occasion and continues to rise to challenges, persisting in fair competition with its counterparts in the media landscape.
Furthermore, Dzair Tube is recognized as a platform specializing in war journalism, known for its critique of the Makhzen regime and hostile entities, such as the Zionist entity. In pursuit of this objective, it has utilized its available resources to serve Algeria and defend the republic’s institutions. It has dedicated all its capabilities and efforts, spearheaded by a team of ambitious young individuals, to confront Algeria’s enemies and conspirators, both domestically and internationally, through written and spoken word, as well as visual media. Dzair Tube has allocated a significant portion of its daily media programs to expose the schemes and conspiracies aimed at undermining the security of the Algerian state, a duty it proudly bears. Despite facing attacks from electronic detractors on social media platforms, its primary mission to defend the nation remains steadfast, with its team fully prepared and committed to exerting further efforts towards this end.
Our media group is committed to tirelessly promoting the values of tolerance and coexistence among the diverse segments of the Algerian population. Our aim is to reinforce national unity, dissolve discord, and eliminate animosities, thus contributing to Algeria’s security, prosperity, and stability. Through purposeful social and humanitarian programs, we endeavor to spread joy within Algerian society. Despite the limited resources of our group, some individuals have received benefits, such as housing, pilgrimage trips, and financial assistance. This has been made possible thanks to the unwavering belief of our partners, who share our objectives.
Dzair Tube has achieved this remarkable feat in a relatively short period of time despite its modest resources. However, the media group aspires to reach greater heights and fulfill its potential, which necessitates adequate funding to cover its substantial expenses. Algerian businessmen should consider supporting our group through collaboration based on a win-win principle. The digital media sector is fertile ground for investment, offering promising returns and economic viability. Additionally, collective efforts are required to defend the nation against malicious cyber campaigns targeting vital interests and state institutions. This calls for a collective spirit of patriotism, transcending mere financial gain and prioritizing the nation’s interests above all else.
The media group also expresses sincere gratitude to its millions of followers on social media platforms, especially for their daily feedback and constructive criticism. These critiques help us correct our course, evaluate our achievements, and lay the foundation for a brighter future for our group. We also extend our heartfelt appreciation to our correspondents across all regions, whose dedicated and respectable work is greatly acknowledged. Special thanks are also due to our office in France for conveying messages from the Algerian community abroad on a daily basis. Additionally, we express our gratitude to the supporting companies and sponsors who have accompanied many of our Ramadan programs, notably the Bellat Group.
Lastly, our dear followers, anticipate a plethora of diverse surprises from us in the days ahead. Through these efforts, we aspire to consistently bring you joy, extend your happiness, and cater to your preferences. We are deeply grateful for your loyalty to Dzair Tube, and may your enduring affection for us endure as we collectively endeavor to serve and uplift our beloved nation.
About Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
