BY: Dr. Hana Saada
With a historic performance during Ramadan 2025, Algeria’s trilingual media powerhouse cements its place as the country’s undisputed digital media leader, guided by national values and patriotic media ethics.
Algiers, Algeria | April 20th, 2025 — In a landmark demonstration of Algeria’s rising media influence, Dzair Tube has once again asserted its unrivaled leadership in the digital news sector. Between April 19 and 20, 2025, the media giant registered over five million views on a single video and surpassed ten million cumulative views in just twelve hours—an extraordinary achievement that underscores its position at the apex of Algeria’s evolving media ecosystem.
These figures, officially confirmed by the Dzair Tube Media Group, mark not only a significant digital milestone but also a transformative moment in the trajectory of national media. The wave of engagement—unprecedented in scale and depth—was not a standalone event. It constituted part of a broader digital phenomenon that unfolded over the holy month of Ramadan, during which Dzair Tube recorded over 500 million views and engagements across its trilingual platforms.
This record-breaking performance was made possible through a dynamic convergence of political foresight, institutional support, and media professionalism. Under the strategic guidance of President Abdelmadjid Tebboune, who has consistently advocated for the modernization and empowerment of Algeria’s digital platforms, Dzair Tube benefited from an enabling environment conducive to innovation and journalistic excellence. The steadfast commitment of Dr. Mohamed Meziane, Minister of Communication, played an instrumental role in mobilizing institutional resources to support a national media strategy built on patriotism, technological advancement, and social cohesion.
“Our figures are a reflection of a national project,” stated a spokesperson for Dzair Tube. “This success is not just a media milestone—it’s a testament to Algeria’s capacity to lead in digital storytelling, engage its diaspora, and uphold its values.”
At the heart of this achievement lies the channel’s diverse and compelling content strategy. While Arabic-language reporting remains its cornerstone, Dzair Tube has distinguished itself as Algeria’s only fully trilingual news outlet, broadcasting in Arabic, French, and English. This editorial breadth enables the group to resonate with domestic audiences while engaging diplomatic circles and the international community—positioning it as a vital link between Algeria and the world.
Among the standout moments in Dzair Tube’s Ramadan programming was a viral report on the Algerian Army’s interception of a Turkish Bayraktar drone near the Malian border. The video, which quickly captured national attention, amassed 1.5 million views and over 34,000 interactions across official platforms—highlighting the channel’s capacity to combine defense-related news with high-impact digital storytelling.
Equally instrumental in driving the group’s meteoric rise were its original Ramadan productions—emotionally rich, culturally resonant, and socially conscious. These programs explored themes of faith, nostalgia, Algerian identity, and human resilience. From heartwarming diaspora stories to deeply introspective interviews on contemporary challenges, Dzair Tube’s Ramadan content struck a profound chord with millions of viewers, further cementing its role as a media institution grounded in both relevance and authenticity.
The group’s digital triumph was further bolstered by the unwavering backing of top national authorities. The Presidency’s Communications Directorate, led by Kamel Sidi Said, alongside Minister Dr. Meziane, actively supported Dzair Tube’s efforts to develop a media model that embodies responsibility, dynamism, and national pride. Their coordinated institutional engagement reflects a growing recognition of media as a pillar of national sovereignty and strategic influence.
With limited financial resources but boundless ambition, CEO Maamar Gani has guided Dzair Tube into a new era of influence and innovation. Leading a committed team of over 40 young professionals, Gani has laid out an ambitious roadmap for growth—one that includes the launch of new headquarters, the installation of state-of-the-art studios, and the modernization of technological infrastructure to enhance production capabilities and interactivity.
“Our objective,” Gani emphasized, “is not merely to lead Algeria’s media sector, but to build a pan-African media powerhouse—one that reflects our continent’s voice, values, and vision.”
In full alignment with Dr. Meziane’s doctrine of a “national media front,” Dzair Tube embodies the principles of patriotic journalism, national unity, and institutional trust. It is no longer simply a news platform—it is a force for cultural preservation, youth empowerment, and strategic communication, deeply rooted in Algeria’s societal fabric.
