BY: Hana Saada
ALGIERS- During a meeting of the Council of Ministers on Sunday, the President of the Republic, Abdelmadjid Tebboune approved a new measure regarding the publication of public procurement offers. This measure introduces the national electronic press as an accredited advertising tool, as confirmed by national television.
The electronic press is a cutting-edge advertising tool that will revolutionize the way public contracts are advertised. This new measure will provide greater accessibility and transparency in the procurement process, allowing a wider range of businesses to participate in bidding for public contracts.
With the introduction of the electronic press, businesses will have the opportunity to easily access and review public procurement offers, ultimately leading to a more competitive and fair bidding process. This measure is a significant step towards modernizing the procurement process and promoting economic growth in the country.
In a related context, President Tebboune expressed, on different occasions, a strong commitment to media and information literacy (MIL) development to enhance media potentialities. He periodically grants interviews to Algerian journalists to discuss the latest developments and topical issues.
Since his accession to power, President Tebboune has instructed the Prime Minister to regulate and regularize the legal situation of electronic media outlets hosted in Algeria in view of the rise of social media, the digitization of content, and the increase in mobile consumption.
Undoubtedly, electronic media play a primordial role in modern society, disseminating information instantly from the source to the recipient. It has a significant place in the statecraft machinery, especially in the age of the information revolution. Since the dawn of the information revolution and the use of electronic media for attaining war objectives by other means, electronic media has been an important element in opinion-making and building, creating heroes & villains, creating monsters & enemies, and defending or demonizing countries. The immense power of the electronic media in creating a popular or mass image was used, subsequently, by Algeria’s enemies and foes seeking to undermine the process Algeria has started for a national sustainable development in a promising New Algeria and influence its positions and interactions with its regional and international environment.
Aware of the pivotal role of professional media in a world where the weapon of information truly and effectively defends the interests of peoples and nations and convinced that the failure to recognize and counter the enemy’s handling of media could lead to unprecedented military and national failures, President Tebboune stressed that these media outlets should enjoy the same rights as other print and audio-visual outlets and benefit from public advertising. Accordingly, a number of electronic media outlets were launched by skilled and talented youth with the aim of covering Algeria’s all-out news in different languages as well as providing audiences with trustworthy and relevant national, regional, and international news, along with business, culture, sport, and scientific stories.
Prior to that, the electronic press had been in search of status and recognition, in particular on the part of the public authorities. Indeed, all the owners of the electronic news website had complained about the absence of a legal framework governing this activity, although it has been tolerated since 2012.
