BY: Hana Saada
Algiers, Algeria – September 5, 2023 – In an interview with Dzair Tube, the General Manager of Chery Brand revealed an array of ambitious plans that promise to reshape the automotive landscape in Algeria. With a profound commitment to the Algerian market, Chery is poised to revolutionize the industry through strategic partnerships and a groundbreaking factory initiative.
Chery’ Strategic Vision for Algeria
Chery, one of China’s leading automotive manufacturers, is setting its sights firmly on Algeria as a strategic market. In an exclusive statement to Dzair Tube, the General Manager of Chery Brand made the following announcements:
- A Factory of Innovation and Integration
Chery Brand expressed its unwavering commitment to the Algerian market, emphasizing its importance as a strategic hub. To materialize this commitment, Chery is planning to establish a state-of-the-art factory in Algeria. This factory will adhere to the rigorous standards outlined in the new terms and conditions book for the automobile industry CKD (Completely Knocked Down). In partnership with the renowned Algerian company, Auto Leader Company (ALC), and with the full support of the China-Africa Development Fund, Chery aims to create a manufacturing facility with an exceptionally high rate of integration. This bold move is set to propel Algeria into the forefront of the automotive industry, providing a boost to the national market.
- Exporting Excellence
Chery’s ambitions extend beyond the borders of Algeria. The General Manager revealed that the company aspires to export its products from Algeria to neighboring markets. This visionary approach not only cements Algeria’s position as a regional automotive powerhouse but also underscores Chery’s dedication to transforming the North African automotive landscape.
A Pivotal Moment for Algeria
Chery’s resolute commitment to Algeria marks a pivotal moment for the country’s automotive sector. The impending construction of a high-integration factory, coupled with strategic alliances, reflects Chery’s confidence in Algeria’s potential as a thriving automotive market. Moreover, the prospect of exporting Chery’s products to neighboring countries is poised to boost Algeria’ standing in the region, creating a ripple effect of economic development and job creation.
