✏️ BY: Dr. Hana Saada
Algiers, Algeria | May 22, 2024 — Florian Huettl, the Chief Executive Officer (CEO) of the German automotive manufacturer Opel, part of the Stellantis group, has stated that the brand “is ready for a new stage of growth in Algeria.” Opel made its return to the Algerian market last November.
“Opel chose its partner Hallil Group in Algeria to establish itself in the Algerian market, with whom we managed to build a complete distributor network. It was a very strong commitment for all parties involved to set up an infrastructure for marketing and after-sales service. I myself visited in November last year to mark this important moment for Opel, which was the return to the Algerian market,” explained Mr. Huettl in an interview published in El Watan newspaper on Tuesday, May 21.
2nd Growth Stage
He added, “Subsequently, we marketed 4000 vehicles in a very short time, which was the initial import capacity we obtained, thanks to the professionalism of our Algerian partner, Hallil Group. The brand received a favorable reception, considering the feedback from our partners.”
“Now, Opel is fully prepared for the second stage of growth. The network is ready, and there is demand. Today, certain conditions need to be facilitated for Opel to continue importing its vehicles into the Algerian market and to meet greater demand,” he said.
Pure Tech Engine
Opel’s CEO also mentioned the new Pure Tech engine. “This engine has existed for many years. There were indeed durability issues with the belt under certain usage conditions. These issues were resolved until June 2022, and in the new engine produced from that date, there have been modifications and reengineering of the belt systems,” he explained.
“We can see today that this engine fully meets usage requirements. For the Algerian market, we are confident that our vehicles will not experience these failures, and for this, Stellantis has implemented a wide-ranging warranty and support system to fully fulfill our trust contract with our customers,” he assured.
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