From a Passion for Journalism to the Pinnacle of News: The Inspiring Journey of Maamar Gani and Dzair Tube

BY: Hana Saada

ALGIERS- In a remarkable tale of dedication, persistence, and journalistic integrity, Maamar Gani, a young Algerian journalist, has defied the odds to transform an amateur website into the most influential news source in Algeria, all without resorting to sponsored advertisements. The story of Gani’s journey from a 14-year-old contributor to a major Algerian newspaper to the founder of “Dzair Tube,” a news platform with millions of organic followers, is an inspiration to aspiring journalists and media enthusiasts worldwide.

Gani’s love for journalism ignited at a young age, as he began penning articles for one of Algeria’s most renowned newspapers, Echoroukal-arabi, at the tender age of 14. Despite encountering numerous challenges along the way, Gani’s unyielding passion for journalism guided him towards launching the amateur website “Dzair Tube” in 2014. Today, this platform stands proudly as Algeria’s foremost news source, according to the respected statistics website “Similarweb,” all while amassing an astounding 5 million real followers on its Facebook page without any paid promotions.

In an exclusive interview with journalist Amel Badji, Maamar Gani unveiled the core secret behind “Dzair Tube’s” meteoric success. He stated, “The strength of ‘Dzair Tube’ lies in our unwavering commitment to our nation and continuous advocacy for Algeria and its institutions. Our dedicated team of journalists passionately carries out this noble national mission, and it’s this dedication that has endeared us to the hearts of Algerians, garnering us immense support from news enthusiasts and followers alike.”

Recent accolades further affirm Gani’s exceptional achievements, as “Dzair Tube” claimed the top spot in Algeria’s best news sites ranking by “Similar Web” in July. A testament to its influence, the platform boasts a staggering 5 million followers on Facebook, accompanied by 350K subscribers on YouTube and an impressive 450K followers on Instagram. Notably, the website draws in a substantial 3.17 million monthly visitors, translating to over half a million daily clicks. Additionally, Gani’s media venture extends beyond the web with the “Dzair Digital” channel, known for its high viewership programs, and the “Dzair Sport Newspaper,” downloaded daily by over 50,000 dedicated readers.

One of “Dzair Tube’s” key roles is to bring the voices of ordinary citizens, especially those in remote areas, to the forefront. Gani highlighted the platform’s reliance on social media, saying, “We heavily leverage social media platforms to reach millions of followers spanning Algeria’s diverse regions. Our network of correspondents ensures that crucial local news reaches us, and our journalists analyze and report on these stories, regardless of their scale, capturing the attention of the public.”

Gani continued, “Our pride stems from the realization that ‘Dzair Tube’ is not only observed by national and local officials, but it also effectively bridges the gap between the issues faced by citizens and the actions of these authorities. It’s truly heartening to convey to our fellow citizens that their concerns have been acknowledged and acted upon.”

Maamar Gani’s journey was fraught with challenges, including his role in unveiling a corruption scandal involving a factory recycling medical waste into plastic cups, a health hazard to consumers. Despite setbacks, Gani’s journalistic spirit remained unbroken. After a series of roles with national newspapers and private channels, he resolutely returned to the drawing board, elevating “Dzair Tube” from a modest website to a thriving media institution.

Remarkably, “Dzair Tube” commenced its journey as an amateur digital newspaper in 2014, co-founded by Gani and partner Majdoub Bensalah. Their dedication to the craft culminated in official recognition by Algeria’s Ministry of Communication in 2021, marking yet another milestone in the platform’s inspiring trajectory.

Maamar Gani’s ascent from a young enthusiast to a formidable media force exemplifies the power of passion, commitment, and integrity in journalism. His journey serves as a beacon of inspiration for all, demonstrating that even in a world of sponsored content and advertising saturation, the authenticity and relevance of true journalistic content can resonate deeply and lead to remarkable achievements.