GICA’s Global Vision: Exclusive Insights with Dzair Tube on Algeria’s Cement Industry Leadership

BY: Dr. Hana Saada

Algiers, Algeria | November 30th, 2024 — The Algerian Cement Industrial Group (GICA), a national leader in cement production, is setting its sights on global markets, aiming to assert its dominance in the competitive international cement industry.  Fares Khouni, the company’s Marketing Director, highlighted the company’s strategic achievements and ambitious vision during an exclusive interview with Dzair Tube at the fourth trade exhibition in Sétif.

Khouni, representing Aïn El Kebira Cement Company, a subsidiary of GICA, began by expressing gratitude to the Ministry of Trade, the Sétif Wilaya, and local trade authorities for facilitating a robust presence at the exhibition. He also acknowledged the essential role of the media in amplifying GICA’s achievements. “This event allowed us to showcase the strength of our products and the advanced capabilities of our workforce,” Khouni said, emphasizing GICA’s commitment to quality and innovation.

Exceeding Domestic Demand

Khouni outlined GICA’s remarkable accomplishments in meeting and exceeding national cement demand. The group’s subsidiaries have leveraged cutting-edge technologies and the expertise of their personnel to manufacture a diverse range of high-quality cement products. This robust output has enabled GICA to achieve self-sufficiency in the domestic market, with surplus production poised for export.

A Gateway to International Markets

Building on its domestic success, GICA has prioritized export operations as a cornerstone of its future strategy. In 2024, the company successfully exported 3,000 tons of cement to West African markets, demonstrating its growing footprint in the region. Khouni emphasized GICA’s commitment to expanding further, stating:
“Our vision aligns with Algeria’s national strategy to diversify the economy. We are entering global markets with confidence, backed by technical excellence and logistical capabilities.”

The group is also targeting high-value markets, including Europe and the Americas, underscoring its ambition to cement Algeria’s position as a global supplier. Khouni expressed optimism for the future, highlighting the company’s long-term plans to penetrate American markets by 2025, capitalizing on GICA’s proven ability to meet international standards.

Supporting National Economic Growth

GICA’s export initiatives are not merely commercial ventures but also a patriotic contribution to Algeria’s economic resilience. The group has played a vital role in promoting national industry and supporting the country’s economic diversification agenda. This aligns with government directives to elevate Algeria’s industrial competitiveness on the global stage.

Khouni concluded on a hopeful note, stating:
“Through the unwavering dedication of our teams and the support of national authorities, GICA is poised to achieve a prosperous future. We are proud to represent Algeria’s industrial excellence and deliver high-quality cement to the world.”

Innovative Pathways for a Bright Future

GICA’s achievements stand as a testament to the company’s innovative approach, emphasizing sustainability, quality, and market adaptability. By advancing its export capacity and broadening its reach, the group aims to solidify its leadership role not only in Algeria but also as a key player in the international cement industry.

About Dzair Tube Media Group

Dzair Tube has firmly positioned itself as a leading force in Algerian digital journalism, delivering a rich and diverse array of content. Available in Arabic, French, and English, Dzair Tube captivates a broad audience, drawing over half a million daily clicks.

The platform’s excellence was notably recognized with the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This accolade underscores Dzair Tube’s steadfast commitment to the highest journalistic standards.

Dzair Tube’s substantial online footprint includes 350,000 YouTube subscribers, over six million followers across various Facebook pages, and 450,000 Instagram followers. The digital channel serves as a nexus for a wide range of programming, spanning news, sports, entertainment, culture, and religion, catering to a diverse audience.

Boasting cutting-edge studios and advanced technology, Dzair Tube’s digital channel has attracted a significant viewership with its varied programs. It facilitates interactive discussions with key figures from various sectors, promoting public discourse and engagement. Beyond news, Dzair Tube excels in producing marketing documentaries, short TV commercials, and high-viewership shows.

The print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further attests to the platform’s influence, with over 50,000 daily downloads from the official Dzair Tube website.

Awarded the Media Leadership Award by the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the Algerian digital media landscape, maintaining its position of influence and impact. Additionally, Dzair Tube’s prominence in Algeria’s media scene was celebrated at the ninth edition of the “Hilals of the Television” competition, solidifying its status as a media leader.

Stay Connected with Dzair Tube