Lux Nutrition Company Makes Inroads into Libyan Markets, Emerges as Algeria’s Premier Chips Exporter
BY: Hana Saada
ALGIERS– Lux Nutrition Company, renowned for its success in crafting wholesome food recipes, has inked a significant deal with Libya’s Cherry Blossom Company, marking its entry as the first Algerian chips exporter to Libyan markets. This strategic move aligns with efforts to enhance Algerian exports to African markets, particularly those of neighboring countries.
Lux, a trailblazer in the production of nutritious food items, including chips and non-alcoholic beverages, has carved a niche for itself in the industry. The company’s commitment to delivering quality and healthy snacks has positioned it as a leader in the Algerian food manufacturing sector.
The recent contract with Cherry Blossom Company opens up new avenues for Lux, allowing its products to grace Libyan markets. This development underscores Lux’s dedication to expanding its footprint beyond national borders, contributing to the growth of Algeria’s export sector.
Headquartered in the Bousmail commune, Tipaza province, Lux Nutrition Company boasts a diverse product portfolio comprising 36 different items. Ranging from chips to an array of non-alcoholic beverages, Lux has become synonymous with offering consumers a healthier snacking alternative. The company takes pride in its role as a job creator, employing 100 direct workers and impacting over 2,000 individuals indirectly through various facets of its operations.
Lux’s success story reflects not only its commitment to producing quality snacks but also its contribution to the broader economic landscape. By venturing into Libyan markets, Lux not only strengthens its position as an industry leader but also paves the way for Algerian products to find a welcoming space in neighboring African nations.
Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Recently honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
