By: Hana Saada

ALGIERS–   Based on President of the Republic, Mr. Abdelmadjid Tebboune’s vision to focus on economic issues, making his tenure an economic era par excellence, the Madar Holding group has embarked on a very ambitious program to boost investments with the aim of achieving economic recovery and installing genuine long-term economic stability and prosperity.

Welcoming the diversification of the economy, lifting the dependence on hydrocarbon export, and the emergence of start-ups, the Madar Holding, under the leadership of its CEO Charef Eddine Amara, exerts huge efforts to crown the orientations of New Algeria with success with the aim of establishing sustainable development and a healthy business climate, being a gate to prosperity and sustainable growth.

Mr. Amara, a prominent businessman, believes that the new incentives and the updating of the legal framework for investments offer promising prospects in Algeria, resulting in a booming investment climate.

He vowed to combine efforts and energies, under the “economic patriotism”, for the development of the national economy. His company MADAR, acronym for Management and Development of Assets and Resources. MADAR Holding / Spa is a long-standing player in the national economy which, thanks to the resources it generates, deploys and aims to be, in the medium and long term, a major player in national economic growth.

Besides, it plays an active role in accompanying social, sports and cultural events as well as emerging companies in a number of fields, in line with the economic policy of the Algerian state.

Accordingly, the group has created the sugar company TAFADIS, specializing in the refining, production and marketing of sugar. The joint-stock company Tafadis generated more than one thousand jobs as 1,200 as employees have already been recruited with Ahmed Dai as their Managing Director and Chairman of the company’s Board of Directors.

The CEO of the Madar Holding Charef Eddine Amara clarified that the name chosen for the new subsidiary is not fortuitous. It comes from the word “afdhess” which means to crush, grind, pulverize…. using a hammer.

The startup capital of the new company is 10 billion dinars and its headquarters is located in Larbaatache, in the province of Boumerdes.

Last January, the Minister of Industry, Ahmed Zeghdar, indicated that the effective entry into production of this project “will allow Algeria to devote its self-sufficiency in sugar, before proceeding to export surplus production in this area”.

Zeghdar had also affirmed that the Madar Group carried out “conclusive experiments” in the great South to supply this factory with raw material, thanks to the cultivation of sugar beet.

In this vein, the projected production capacity of this factory, extending over an area of 14 ha, expandable in the future, is 2,000 tons/day of different types of sugar.

It is worth mentioning that the strategic restructuring of SNTA into a holding company gave birth to seven (07) specialized subsidiaries in:

–         Agro-industry “Global Agri-Food” & “Kotama Agri-Food“,

–         Printing and packaging “Advanced Pro-Pack Print“,

–         Metallurgy and various industries “SINAATEC“,

–         Global Agrifood,

–         The non-stock financial investment “ICOSIA Capitale“,

–         The security and surveillance “EL-HAFDH“,

–         The legendary football club “Chabab Riadi de Belouizdad (CRB)“.

Furthermore, the group concluded partnerships with 06 Algerian and foreign partners, namely; the United Tobacco Company (UTC), the Algerian-Emirati Tobacco Company (STAEM), the (Tayal) textile company, the company of Algerian hotel investment (SIH), the Center Guarding and Surveillance Company (SGSC) and the Algerian Corporate Universities Group (GACU).

MADAR has asserted itself as a leading company, but also a corporate social responsibility model as it makes a concerted effort to operate in ways that enhance rather than degrade society and the environment. It helps both improve various aspects of society as well as promote a positive brand image of companies through the creation of the “INAYA Foundation ” which is a non-profit organization.  The object of this foundation relates to the development of education and science, human development and community development as well as the development of scientific and medical research in Algeria.

Aware of the complexity of national challenges as well as the imperative to open to the world and its dazzling changes, MADAR Holding, integrating ethical values and the creed of ecological responsibility, is committed to sustainable development, the creation of wealth, the introduction of innovative and sustainable solutions, and the sharing of visions and values.

With respect to its CEO since 2015, Charaf Eddine Amara, was also acclaimed, last week,  by the members of the National Union of Public Contractors (UNEP), the head of the National Council of the Union for a term of 4 years.

Mr. Amara reiterated his commitments to defend the interests of public enterprises, strengthen the protection of directors in the exercise of the missions entrusted to them, implement the public development policies with a view to serving the national economy, dubbing the UNEP as “an effective tool for enshrining the social and economic policy of the State “.

Who is Amara Charaf-Eddine, the fervent business leader for genuine long-term economic prosperity?

Amara Charaf-Eddine was born on February 11, 1965 in Ouenza, wilaya of Tebessa, near the Tunisian border. Coming from this region known for its iron mines, he spent most of his professional career in this field.

After studying business law in Paris, he quickly joined the public iron and phosphate mining company Ferphos in Annaba. After obtaining an E-MBA from MDI in Algiers, he became director of development at Ferphos.

He then joined SNTA, the public tobacco and match company as deputy director of the El Khroub site in Constantine before participating as of 2015 in the transformation of the company into a holding company under the name of MADAR (acronym management and development of assets and resources).

He was appointed CEO of the company which has been producing and distributing its products since the mid-2000s in association with Emirati partners. The company generates nearly €300 million in profits.

Thanks to his sense and rich experience in economic affairs, the prominent businessman has taken up the responsibility of implementing President Tebboune’s guidance in this regard with all possible means with the aim to serve the interests of the country and realize the aspirations of the state to make 2022, the year of the economic take-off in a vision oriented according to the position of strategic Algeria in the new global geo-economic context.

Aware of Algeria’s leading political, economic, sporting and cultural role, Mr. Amara bought, in 2018, CR Belouizdad. He became the president of the Algerian Football Federation from April 15, 2021 to March 31, 2022.

As for Chabab Riadhi Belouizdad, more commonly “CR Belouizdad” is an Algerian football club playing in professional league 1 and founded in 1962 after a merger between Widad and Athletic de Belcourt.

CRB has seven (07) Algerian championship titles, eight (08) Algerian Cups, one League Cup, two Super Cup and three (03) Maghreb Cups of champion clubs to its record.

The MADAR Holding group has been, since October 15, 2018  , the majority shareholder of the share capital of the sporting company CRB “Athletic after the repurchase of 67% of the 75% of the shares held by the amateur sports club (CSA).