Madar Holding’s Media Discrimination Sparks Outrage: A Stark Marginalization of Electronic Press in Algeria

✏️ BY: Dzair Tube

Algiers, Algeria | September 12th, 2024 — Madar Holding has come under intense scrutiny after its controversial decision to exclude electronic media outlets, including Dzair Tube, from the ceremony honoring Algeria’s Olympic champions. This move, widely seen as a direct slight to the country’s rapidly growing electronic media sector, has sparked a wave of outrage and condemnation from media professionals. The exclusion is being criticized as an affront to media inclusivity, undermining the role of digital platforms that have been crucial in covering national achievements.

The event, which celebrated the remarkable feats of Algerian athletes Kaylia Nemour, Imane Khelif, and Djamel Sedjati at the Paris 2024 Olympics, was meant to be a proud moment for the country. Yet, the exclusion of influential digital platforms like Dzair Tube from covering the occasion has cast a shadow over the celebrations. This decision flies in the face of national directives to empower and integrate electronic media into Algeria’s broader media ecosystem, which is crucial to fostering public discourse and enhancing the media landscape.

Dzair Tube, a trailblazer in the coverage of both Olympic and Paralympic events, has established itself as a key player in Algeria’s media scene. Its exclusion from this high-profile event has been seen as a flagrant violation of the principles of media equality and transparency. Despite its exemplary reporting and dedication to promoting Algerian sports, Dzair Tube was deliberately marginalized, raising serious questions about the company’s alignment with the country’s media policies.

About Dzair Tube Media Group

Dzair Tube has firmly positioned itself as a leading force in Algerian digital journalism, delivering a rich and diverse array of content. Available in Arabic, French, and English, Dzair Tube captivates a broad audience, drawing over half a million daily clicks.

The platform’s excellence was notably recognized with the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This accolade underscores Dzair Tube’s steadfast commitment to the highest journalistic standards.

Dzair Tube’s substantial online footprint includes 350,000 YouTube subscribers, over six million followers across various Facebook pages, and 450,000 Instagram followers. The digital channel serves as a nexus for a wide range of programming, spanning news, sports, entertainment, culture, and religion, catering to a diverse audience.

Boasting cutting-edge studios and advanced technology, Dzair Tube’s digital channel has attracted a significant viewership with its varied programs. It facilitates interactive discussions with key figures from various sectors, promoting public discourse and engagement. Beyond news, Dzair Tube excels in producing marketing documentaries, short TV commercials, and high-viewership shows.

The print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further attests to the platform’s influence, with over 50,000 daily downloads from the official Dzair Tube website.

Awarded the Media Leadership Award by the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the Algerian digital media landscape, maintaining its position of influence and impact. Additionally, Dzair Tube’s prominence in Algeria’s media scene was celebrated at the ninth edition of the “Hilals of the Television” competition, solidifying its status as a media leader.

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