Minister Sid Ali Zerrouki Conducts Field Visit to Mobilis, Reinforcing Commitment to Digital Transformation

BY: Dr. Hana Saada

Algiers, Algeria | February 4th, 2025 — As part of his ongoing engagement with key industry players, Minister of Post and Telecommunications Sid Ali Zerrouki conducted a field visit to Algeria’s leading mobile operator, Mobilis, on Tuesday. The visit underscores the government’s commitment to enhancing telecommunications infrastructure and fostering digital transformation in Algeria.

During his visit, Minister Zerrouki was briefed on Mobilis’ 2024 performance metrics, covering administrative, commercial, and technical aspects. The presentation highlighted the company’s major achievements over the past year, reflecting significant advancements in service expansion and network optimization.

One of the key focal points of the visit was Mobilis’ ambitious plan to deploy 5,000 new network sites in 2025, a project aimed at bolstering the operator’s existing infrastructure. Minister Zerrouki commended this initiative, emphasizing its vital role in strengthening network efficiency and elevating service quality for Algerian citizens. He urged Mobilis employees to remain steadfast in their efforts to drive innovation and ensure seamless connectivity nationwide.

The minister reaffirmed the government’s full support for the telecommunications sector, pledging the ministry’s backing to facilitate the successful execution of Mobilis’ expansion plans. He underscored that such initiatives are crucial to Algeria’s broader digital transformation agenda, which seeks to enhance nationwide access to cutting-edge telecommunications services.

Minister Zerrouki concluded his visit with an inspection of a Mobilis commercial agency, where he engaged with staff and assessed the quality of customer service. He issued a series of directives aimed at optimizing customer experience, including:

• Prioritizing customer comfort by reducing wait times while ensuring personalized service.
• Promoting digital payment solutions and actively encouraging customers to adopt e-payment methods.
• Strengthening feedback mechanisms to evaluate service quality and address customer concerns effectively.

About Dzair Tube Media Group

Dzair Tube has firmly positioned itself as a leading force in Algerian digital journalism, delivering a rich and diverse array of content. Available in Arabic, French, and English, Dzair Tube captivates a broad audience, drawing over half a million daily clicks.

The platform’s excellence was notably recognized with the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This accolade underscores Dzair Tube’s steadfast commitment to the highest journalistic standards.

Dzair Tube’s substantial online footprint includes 350,000 YouTube subscribers, over six million followers across various Facebook pages, and 450,000 Instagram followers. The digital channel serves as a nexus for a wide range of programming, spanning news, sports, entertainment, culture, and religion, catering to a diverse audience.

Boasting cutting-edge studios and advanced technology, Dzair Tube’s digital channel has attracted a significant viewership with its varied programs. It facilitates interactive discussions with key figures from various sectors, promoting public discourse and engagement. Beyond news, Dzair Tube excels in producing marketing documentaries, short TV commercials, and high-viewership shows.

The print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further attests to the platform’s influence, with over 50,000 daily downloads from the official Dzair Tube website.

Awarded the Media Leadership Award by the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the Algerian digital media landscape, maintaining its position of influence and impact. Additionally, Dzair Tube’s prominence in Algeria’s media scene was celebrated at the ninth edition of the “Hilals of the Television” competition, solidifying its status as a media leader.

Stay Connected with Dzair Tube