Mobilis CEO Chaouki Boukhazani Champions Algerian Athlete Imane Khelif Amidst Foreign Media Criticism, Launches Global Hashtag Campaign

✏️ BY: Dr. Hana Saada

Algiers, Algeria | August 2nd, 2024 — In a decisive and powerful demonstration of support, Chaouki Boukhazani, the CEO of Mobilis, Algeria’s foremost mobile phone operator, has publicly rallied behind Algerian athlete Imane Khelif, who has recently faced unwarranted and unjust attacks from international media. Boukhazani’s endorsement, conveyed through a heartfelt statement on his official Facebook page, underscores his commitment to upholding principles of integrity, perseverance, and excellence.

Boukhazani’s public commendation follows a series of baseless criticisms directed at Khelif, whose athletic prowess and dedication have earned her widespread acclaim. Boukhazani’s message is amplified through a global hashtag campaign designed to advocate for fair treatment and to celebrate Khelif’s achievements. The campaign features hashtags in multiple languages, reflecting an international call for justice and recognition:

• Arabic: “دعها تعمل، دعها تنجح وتتألق”
• English: #Let_Her_Work_Let_Her_Succeed_and_Shine
• French: #Laissez_la_travailler_laissez_la_réussir_et_briller
• Spanish: #Déjalo_trabajar_déjalo_triunfar_y_brillar

In his post, Boukhazani extolled Khelif not merely as a remarkable athlete but as an emblem of unwavering determination and dedication. He drew parallels between Khelif and historical Algerian heroines such as Lalla Fatma N’Soumer, Hassiba Ben Bouali, and Djamila Bouhired—figures whose courage and sacrifices have become part of the nation’s storied legacy.

Boukhazani emphasized that Khelif epitomizes the values of diligence and commitment, contrasting sharply with the negative traits of laziness, opportunism, and exploitation. The CEO’s decision to designate Khelif as one of Mobilis’s esteemed ambassadors mirrors the company’s core values of perseverance and hard work.

He further articulated that Khelif’s resilience and accomplishments should set a new benchmark for global standards of fairness and nobility: “Let her work, let her succeed and shine.” Boukhazani’s message advocates for a shift in perspective, suggesting that adversity and negativity only serve to strengthen Khelif’s resolve.

Boukhazani’s endorsement underscores Mobilis’s unwavering commitment to supporting individuals who embody the principles of hard work and success. This public affirmation not only reaffirms the company’s dedication to these values but also highlights Boukhazani’s strong endorsement of Khelif’s ongoing pursuit of excellence on the world stage.

Through this campaign, Boukhazani and Mobilis stand resolutely behind Khelif, celebrating her achievements and advocating for a more equitable and supportive environment for all individuals striving to make a significant impact through their efforts.

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