Soummam: A Pillar of Algeria’s Dairy Industry Shines at the 55th Algiers International Fair
✏️ BY: Dr. Hana Saada
Algiers, Algeria | June 28th, 2024 — Soummam, a leading name in Algeria’s dairy industry, proudly announces its participation in the 55th Algiers International Fair (FIA). Known for its extensive range of dairy products and deep-rooted commitment to quality, Soummam continues to engage with consumers and industry partners at this prestigious event, reflecting its dedication to excellence and innovation.
A Legacy of Engagement and Excellence
“Since its establishment in 1993 by Hajj El Lounis Hamitouche, Soummam has been a consistent presence at the FIA. The company’s participation in such events underscores its commitment to engaging directly with Algerian consumers, understanding their preferences, and responding to their needs. Soummam’s booth at the fair serves as a direct link to the people, allowing them to provide feedback and suggestions, which are invaluable for the company’s continuous improvement and innovation,” said Djamel Alilat, Soummam’s representative, in an exclusive interview with Dzair Tube.
A Leader in Dairy Production
And to add, “Soummam is renowned for being Algeria’s leading dairy brand, particularly noted for its high-quality milk and cheese products. The company operates different large-scale production facilities, employing over 2,000 workers. With a daily production capacity exceeding 2,000 tons and a diverse portfolio of 198 product labels, including processed cheese and other dairy goods, Soummam has solidified its position as a market leader.”
Extensive Farming and Production Network
The official went on to explain, “The backbone of Soummam’s operations is its extensive network of eight dairy farms, housing nearly 3,000 cows. Additionally, the company collaborates with over 7,000 Algerian farmers to ensure a steady supply of fresh milk. Every day, Soummam collects approximately 860,000 liters of fresh milk from across the country, which is then processed into high-quality dairy products.
Innovation in Feed Production
In addition to dairy production, Soummam has ventured into feed production to ensure high-quality nutrition for its dairy cows. This initiative underscores the company’s commitment to maintaining a sustainable and efficient supply chain, from feed production to the final dairy products.
Expanding Horizons through Export
Soummam’s commitment to quality and competitive pricing has not only cemented its domestic success but also opened doors to international markets. The company exports its products to several countries, including Libya, Canada, and Mauritania. Soummam’s expanding international presence reflects the growing global demand for its high-quality dairy products.
A Cultural Icon in Algeria
Alilat concluded, “Soummam’s products have become an integral part of Algerian culture and daily life. The company’s dedication to quality and innovation has earned it a special place in the hearts of Algerians. Soummam’s presence at the FIA is a celebration of this bond, showcasing its latest products and innovations to a broader audience.”
Soummam’s participation in the 55th International Fair of Algiers highlights its unwavering commitment to quality, innovation, and consumer engagement. As the company continues to grow and expand its reach, both domestically and internationally, it remains dedicated to its founding principles of excellence and tradition.
About Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
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The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
