From Humble Beginnings to National Success, Soummam Dairy’s Strategic Vision Fuels Growth, Sustainability, and Economic Impact Across Algeria -Video

✏️ BY: Dr. Hana Saada

Algiers, Algeria | August 17th, 2024 — Amid Algeria’s thriving construction industry, where precision in waterproofing, floor repairs, and cement application is vital, the same dedication to quality has shaped the growth of Soummam Dairy. The company’s remarkable journey, driven by resilience and commitment to excellence, reflects the broader strides of Algerian businesses toward innovation and sustainability. This evolution was prominently featured in the latest broadcast of “Capital” on El Iktisadia El Oula Channel, held at the Atlantis Hotel in Bejaia’s town of Ait Bouaddou—a part of the Soummam Group. Lounis Hamitouche, the director of Soummam Dairy, shared insights into the company’s inspiring path to success.

From Humble Beginnings to Industrial Success

Established in 1993, Soummam Dairy rapidly became a leading name in Algeria’s dairy sector. The company’s roots in Ait Bouaddou not only underscore its deep connection to the local community but also its significant impact on the national economy. Originally starting his career in public transportation and textiles, the founder of Soummam Dairy embarked on a transformative journey into the dairy industry, building what is now a symbol of Algerian innovation and entrepreneurial spirit.

Early Career and Transition to Dairy

The founder’s early professional pursuits were in public transportation and textiles. Starting in the 1970s with a single truck, he expanded his fleet, which eventually paved the way for a textile business venture in France. However, material sourcing difficulties and production management hurdles led him to pivot toward the dairy industry. Armed with his business acumen and unrelenting determination, the founder began laying the foundation for Soummam Dairy, establishing a new chapter in his entrepreneurial legacy.

Overcoming Challenges to Achieve Success

Soummam Dairy faced numerous obstacles in its early years, particularly in securing raw materials and acquiring the necessary equipment for production. Yet, through strategic investments and sheer persistence, the company managed to overcome these hurdles, steadily growing into a major player in the Algerian market. Today, Soummam Dairy employs more than 2,000 workers and boasts an extensive distribution network that spans the entire country.

Addressing Critical Resource and Supply Issues

One of the major challenges that Soummam Dairy encountered was securing a reliable water supply, which is essential for dairy production. The founder acknowledged the difficulties of maintaining consistent water resources, which posed a risk to production efficiency. To address these concerns, the company invested in agricultural land and infrastructure, ensuring a stable supply of raw materials essential for its production needs. These strategic moves have allowed Soummam Dairy to mitigate supply chain risks and safeguard its operations.

Expanding Distribution and Navigating Market Demand

Soummam Dairy has built an expansive distribution network, with over 400 trucks ensuring that its products reach all 48 provinces across Algeria. However, despite this logistical success, the company still grapples with meeting heightened consumer demand during key periods, such as Ramadan. Hamitouche emphasized the importance of continually refining distribution strategies to maintain market presence and effectively manage peak consumption times.

A Strategic Vision for Sustainable Growth

Looking to the future, Soummam Dairy is focused on expanding its local production capacity and reducing dependency on imported raw materials. This vision involves increasing investments in agriculture to ensure a more self-sufficient supply chain, while simultaneously enhancing production processes to boost efficiency. Hamitouche also highlighted the company’s commitment to sustainability, particularly through optimizing water usage and integrating innovative technologies to support its long-term growth.

Soummam Dairy’s evolution is a testament to the power of resilience and innovation in the Algerian dairy industry. From overcoming early challenges to expanding its operations and addressing critical resource issues, Soummam Dairy exemplifies the impact of strategic planning and dedication. As Algeria continues to pursue economic growth and self-sufficiency, Soummam Dairy will undoubtedly remain a cornerstone of the nation’s industrial and agricultural sectors, playing a key role in advancing food security and economic stability.

 

 

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