Unprofessional Behavior at “The Communication Cell” Contradicts Cevital’s Traditions!
ALGIERS- The Cevital Group, a prominent economic powerhouse in Algeria, has come under scrutiny for the unprofessional behavior of its media representative at “The Communication Cell.” This behavior has raised concerns as it contradicts the esteemed traditions upheld by Cevital, which has been recognized for its positive contributions to Algeria’s economic development and honored by the President of the Republic on numerous occasions.
Media and communication play a vital role in fostering connections between economic entities and the public. However, the recent incident involving Ms. Samira Kebli, the individual in charge of media at Cevital, has left much to be desired in terms of professionalism and fairness.
At the center of the controversy is the media organization “Dzair Tube,” which is recognized as a leading media outlet in Algeria. Representatives from Dzair Tube reached out to Ms. Kebli regarding advertising opportunities, and while she initially expressed interest and commitment, the method of communication was far from professional. Instead of using standard email channels for documentation and discussions, Ms. Kebli opted for the messaging app “Telegram” to send advertising material, a practice that falls short of industry standards.
Despite concerns raised by Dzair Tube about the unprofessional approach, Ms. Kebli defended her actions, stating that granting publicity “should be driven solely by personal will and desire, and not coerced in any way.” This response, coming from a high-ranking information officer at a prestigious institution like Cevital, has been deemed unacceptable and concerning, given the institution’s global reputation.
The incident has raised eyebrows, especially as it suggests a lack of direct communication with media organizations and the exclusion of press releases, which could be seen as an attempt to control the narrative in an unequal manner. This behavior, likened to gang-like tactics, is entirely incongruent with the professional ethos that Cevital is expected to embody.
In response to the situation, Dzair Tube clarified that it remains an honest institution that values integrity and rejects any attempts to undermine its integrity. Despite the unprofessional approach from Cevital’s “Communication Cell,” Dzair Tube went above and beyond, providing advertising space for Cevital’s flash for a month, free of charge, as an act of goodwill.
It is crucial for economic institutions like Cevital to recognize the significance of professional and fair dealings with media outlets, as electronic media stands as one of the key defenders of the homeland. A harmonious and respectful relationship between economic entities and the media is essential for fostering trust and transparency.
As the issue gains public attention, the question arises: Does Malik Rabrab, the influential leader at the helm of Cevital, know about the unprofessional behavior exhibited by the “Communication Cell”? It remains to be seen how the matter will be addressed, and whether Cevital will uphold the traditions of excellence that have shaped its reputation in Algeria and beyond.
Dzair Tube Media Group
Dzair Tube has firmly established itself as a prominent player among Algerian digital news sites, offering a diverse and enriching content experience. The platform, available in Arabic, French, and English editions, captures the attention of a wide-ranging audience, amassing over half a million daily clicks.
A testament to its commitment to excellence, Dzair Tube received the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This recognition underscores the platform’s unwavering dedication to upholding the highest standards of journalism.
With a significant online presence, Dzair Tube boasts 350,000 subscribers on YouTube, over five million followers on various Facebook pages, and 450,000 subscribers on Instagram. Its digital channel has become a hub for diverse programming, covering news, sports, entertainment, culture, and religion, catering to a broad spectrum of audience preferences.
Equipped with state-of-the-art studios and advanced technology, Dzair Tube’s digital channel has garnered substantial viewership for its varied programs. Hosting interactive discussions with influential figures across different domains, the platform actively fosters public discourse and engagement. Beyond news coverage, Dzair Tube extends its commitment to the production of marketing documentaries, short TV commercials, and high-viewership programs.
The success of the print edition of Dzair Tube’s sports newspaper, “Dzair Sport,” further highlights the platform’s impact, with over 50,000 daily downloads from the official Dzair Tube website.
Recently honored with the Media Leadership Award from the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the landscape of Algerian digital news, maintaining a position of influence and impact in the media industry.
