BY: Dr. Hana Saada
Algiers, Algeria | October 1st, 2024 — During a meeting at the Ministry of Trade on Monday, Minister Tayeb Zitouni assessed the performance of Tasdir, particularly in relation to the permanent exhibitions of national products held in Nouakchott, Mauritania, and Dakar, Senegal. The minister emphasized the need for a roadmap that aligns with the strategic objectives of the President of the Republic, calling for improvements in the administrative management of the company and an enhancement in the quality of services provided to both local and international partners.
Focus on Promoting National Products and Strengthening Media Strategies
Zitouni underscored the critical importance of intensifying promotional efforts to attract more business partners, particularly in key markets such as Mauritania and Senegal. He highlighted that promoting Algerian products through permanent exhibitions plays a pivotal role in the national export development strategy. By leveraging these platforms, Algerian companies can showcase their products and increase their visibility on the international stage.
Moreover, the minister stressed the importance of adopting innovative communication strategies to boost the global recognition of Algerian products. These efforts are essential in enhancing the competitiveness of the country’s national industries in the international marketplace.
Strategic Partnerships and Expanding Global Economic Presence
In his concluding remarks, Zitouni reaffirmed the vital role of Tasdir in reinforcing Algeria’s economic footprint both regionally and globally. He urged the development of strategic partnerships that would expand Tasdir’s network, facilitating greater opportunities for Algerian exhibitors and exporters to access new markets. This forward-looking strategy aims to position Algeria as a significant player in global trade, ensuring that the nation’s industries can play a more prominent role in international commerce.
About Dzair Tube Media Group
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The platform’s excellence was notably recognized with the prestigious President of the Republic’s Award for Professional Journalist in the Electronic Press category on October 22, 2022. This accolade underscores Dzair Tube’s steadfast commitment to the highest journalistic standards.
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Awarded the Media Leadership Award by the Minister of Communication, Mohamed Laâgab, Dzair Tube continues to shape the Algerian digital media landscape, maintaining its position of influence and impact. Additionally, Dzair Tube’s prominence in Algeria’s media scene was celebrated at the ninth edition of the “Hilals of the Television” competition, solidifying its status as a media leader.
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